All posts tagged “Professional Development

Professional Development – 2019 – Week 8

Dates covered: February 18-24, 2019 (week 8 of 52) Business Why Great Innovation Needs Great Marketing (via Harvard Business Review) Identify unmet and even unknown customer needs (before the smartphone, people didn’t consider having the Internet in their pockets) Understand…

Professional Development – 2019 – Week 7

Dates covered: February 11-17, 2019 (week 7 of 52) Business Yes, Sustainability Can Be a Strategy (via Harvard Business Review) Environmental, Social, and Governance (ESG) ratings indicate that some of the techniques that typically pertain to sustainability (e.g., water conservation,…

Professional Development – 2019 – Week 3

Dates covered: January 14-20, 2019 (week 3 of 52) Business Customer Surveys Are No Substitute for Actually Talking to Customers (via Harvard Business Review) The logistically simple approach to understanding customers is surveys; however, the quantity doesn’t match the quality…